LUCKXY

Nevertheless

Description


Nevertheless, towards the oasis.


LINDSAYKING

Walk in Your Shoes

Description


The illustration of the artist's original graphic animation <Don't get me wrong(Lindsayking)> was painted on SEVEN EIGHT UNDER sneakers, showing how important it is for us to put ourselves in someone's shoes to empathize with others rather than holding judgments and misunderstandings. In this collaboration, the artist expressed the notion of "being in someone's shoes" intuitively.



IN HO SONG

Edition Imagine Animal Edition

Description


Edition Imagine Animal Edition



ENZO

Walking Shapes

Description


ENZO illustrated the marching of Korean letters in its rudimental forms that are so simple yet perfect for their simplicity. The mixture of those letters becomes words and stories, inducing different interpretations from each reader. Our lives resemble these unnoticeable yet perfect components that build narratives in combination, of which the artist hopes to remind us of their preciousness and liveliness.



MALO

Emotion

Description


The four distinctive emotions of any living being - joy, anger, sorrow, and happiness - have been vividly portrayed on these sneakers through characters.


parktyson


Q. Could you briefly introduce yourself?

Hello, I'm illustrator Tyson Park. I mainly create works about sports, pop, and sneaker culture.

Q. You've collaborated much with renowned sports media channels like Bleacher Report and CBS Sports. What would you consider as your representative project so far?

There's a piece called 'School of NBA,' featuring illustrations of about 120 basketball players and officials. It took the longest to create, and it's a piece I personally cherish a lot.

Q. You are indeed passionate about basketball and sneaker scene. How does it influence your work?

In my case, the order seems a bit reversed. Usually, artists draw things they like for their artwork, but as for me, my motivation to talk about sports and sneaker culture comes first, and I choose drawing as a means.

Q. All the characters you depict have distinctive wits and expressions. What is your creative process like?

Since most of my work is digital, the process itself is quite straightforward. If I need to draw something, I just sit down and start drawing. For me, having good ideas and references for parody is more important than the actual drawing process. So I always try to expose myself to various cultural phenomena through books, movies, and media to grasp social and cultural trends quickly.

Q. Your works are enthused by the NBA community - famous NBA players even posted your work as their social media profile pictures. Are there any memorable anecdotes?

When I was posting illustrations on social media as a hobby, I had around 2,000 followers. But one day, when I shared one drawing about Kyrie Irving's signature shoes with the 'N' brand on the day of its release, the player himself reposted the drawing, adding 6-7 thousand followers in just one day. I was surprised because my phone kept ringing non-stop with notifications when I didn't know about the reason at that moment. Haha.

Q. How was your collaboration with SEVEN EIGHT UNDER?

I've been mainly focusing on digital work for several years, so thanks to this collaboration, I finally pulled out paints, brushes, and markers after a long time. The process was exciting, and I felt the greatness of modern civilization. Long live digital.

Q. Do you have any certain message you want to convey through this artwork?

I titled it <Slow but steady, One step forward>, which is actually something I say to myself. Regardless of the field, I believe some results can only be produced by steadiness and diligence. So I included the message and the hope that everyone would continue to take steps forward without getting burnt out.

Q. What would be some highlights of this work?

I wanted to express the gradual progress of SEVEN EIGHT UNDER, which has been shown in previous collaborations with various artists. So, I incorporated those collaborative projects into those shoes.

Q. What are your plans for the future? Do you have an ultimate goal you want to achieve?

Last year, I focused more on the YouTube channel, so I didn't do much art. I plan to draw more this year, focusing on my original profession. As for the final goal... I just want to continue drawing happily, and I hope that people who see my drawings can feel some joy.

Q. Finally, any words of encouragement or advice for those who "keep marching for their dreams?

No one knows which direction is right. No one knows whether the current path is right or wrong, whether we're doing well or not. However, as long as we don't stop and consistently take one step at a time, those efforts will eventually lead us somewhere. It's okay to pause for a moment, look back, and change your course. Just take another step forward. I want to give a big shout-out to everyone.


JEONGSU

Merry Go Round

Description


Merry Go Round



HEE JIN AHN

Be Happy

Description


HEE JIN AHN's sneakers have been created with her signature usage of fabrics and her symbolic phrase of 'BE HAPPY.' These sneakers show how the artist views the eyes of the others around 'us.' 



KWANGPAL

Welshcorgi Mr.LEE

Description


Welshcorgi Mr.LEE is the character that won first place in the 2014 Naver Line Sticker Competition out of 5,000 applicants. It is continuously being introduced on various platforms, such as Kakao Talk Emoticon Store. Welshcorgi Mr.LEE is a puppy that wants to be in our lives at all times, showing her charm with her plumpy butt.



KOMA

Pop Forest Sneaker

Description


Pop Forest Sneaker



UNIQUELAB

Tangerine Dream

Description


Tangerine Dream



HEATHER & MEEKY

Green Steps

Description


We travel everywhere with our shoes, but where are to? After a continuous battle to find the answer, the artist concluded it to be 'Happiness,' which has to be lasting, not ephemeral. It is portrayed in <Green Steps>, showing that we find lasting happiness in nature. The dynamics and power of nature are pure joy, the 'blessing.'



HESU PARK

The Riddle of Life [S]

Description


The work is a continued series of [The Riddle of Life]. Its visual elements were drawn as a pattern, portrayed with a subtle touch of difference on the side. It was the work that imbued the charm of the lines rather than the colors.



JUNG IN PARK

Brain Surfer

Description


 The artwork shows the scene of Brain enjoying surfing and chilling in an imaginative space of a pixel beach town where pixels and characters coexist. The artist expressed its unique structure in simple lines to differentiate it from its usual appearance in digital works. 



KANGZI

Together

Description


 There are many different kinds of people in this world. Among them, we stand alone. But it is the world to live with others, not by oneself. The more, the merrier. 



MÜNSTER EGGREIS

Picnic Ghost

Description


 The journey of Louis and Paul, quietly roaming around for the flower possessed by the ghost. 



WOOYOUNG CHOI

People in The Crowd

Description


 One's life is integrated into others' through wheels within a wheel. The crowd in the image reflects us that conform to the group by fitting into the puzzle. 



HEYHONEY

High Bee

Description


 High Bee 


PF. KAKAO
78under

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© Copyrights 2022. Seven Eight Under all rights reserved. The content may not be published, rewritten or redistributed.

PF. KAKAO
78under
CONTACT
1877-5784

ADDRESS
702, 7F B-DONG, 59, SEONGSUIL-RO 8-GIL, SEONGDONG-GU, SEOUL


HELLO@78UNDER.COM

BANK INFO
KEBHana Bank 210-910041-84004

FOLLOW

COMPANY

MAIL-ORDER LICENSE

BUSINESS LICENSE

CHIEF PRIVACY OFFICER

CHIEF EXECUTIVE OFFICER


Hosting Service Provider

Imweb Corp.


© Copyrights 2022. Seven Eight Under all rights reserved.
The content may not be published, rewritten or redistributed.