X-2

OVERFLOWING EMOTIONS


Rudy, a sneaker deconstruction artist,

has been passionate about sneakers since childhood. 

He grew up asking questions like, 

"There must be people curious

about deconstructed sneakers like me, right? 

Then why don't I share these cases online for

everyone? And why not make them look cool!" 

This led him to create sculptures of dismantled

sneakers, which made him rise to fame.


His works primarily take on two forms: 

a sculpture where all the pieces of the sneaker are scattered in the air after the explosion, 

and a frame he creates by hand, within which

he arranges all pieces in a flat dimension.


Renowned artists and fashion brands

reference his works for inspiration, 

leading him to actively continue collaborating

with brands, such as Adidas, Gucci, and Jordan.


OVERFLOWING EMOTIONS

Showered with a variety of hues, the mismatched colors on the left and right reflect deeply personal views and emotional states.

Each side symbolizes the 'artist' and the 'ordinary person' within, showcasing the similar yet distinct emotions experienced by these identities - the ever-changing feelings that offer new ways to express oneself and view the world.


Recently, buried in introspection, I've become obsessed with the lyrics of my favorite band's song, "Can't stop the feelings from pouring out."

These words profoundly shifted my perspective on the 'RUDYINDAHOUSE Edition' I developed with SEVEN EIGHT UNDER.

Initially, it was challenging to identify a clear theme or story for this edition, 

but as layers of diverse emotions and perspectives unfolded and accumulated,

the 'SEVEN EIGHT UNDER X RUDYINDAHOUSE Edition' evolved into an artwork that genuinely encapsulates these processes.















Rudy, a sneaker deconstruction artist, has been passionate about sneakers since childhood. 

He grew up asking questions like, 

"There must be people curious about deconstructed sneakers like me, right? 

Then why don't I share these cases online for everyone? And why not make them look cool!" 

This led him to create sculptures of dismantled sneakers, which made him rise to fame.


His works primarily take on two forms: 

a sculpture where all the pieces of the sneaker are scattered in the air after the explosion, 

and a frame he creates by hand, within which he arranges all pieces in a flat dimension.


Renowned artists and fashion brands reference his works for inspiration, 

leading him to actively continue collaborating with brands, such as Adidas, Gucci, and Jordan.


OVERFLOWING EMOTIONS

Showered with a variety of hues, the mismatched colors 

on the left and right reflect deeply personal views and emotional states.

Each side symbolizes the 'artist' and the 'ordinary person' within, 

showcasing the similar yet distinct emotions experienced by these identities 

- the ever-changing feelings that offer new ways to express oneself and view the world.


Recently, buried in introspection, I've become obsessed with the lyrics of my favorite band's song, 

"Can't stop the feelings from pouring out."

These words profoundly shifted my perspective on the 'RUDYINDAHOUSE Edition'.

Initially, it was challenging to identify a clear theme or story for this edition, 

but as layers of diverse emotions and perspectives unfolded and accumulated,

the 'SEVEN EIGHT UNDER X RUDYINDAHOUSE Edition' evolved into 

an artwork that genuinely encapsulates these processes.








Product Authentication Guide

SEVEN EIGHT UNDER X RUDYINDAHOUSE edition includes a digital experience powered by IYK. 

Simply place your smartphone near the NFC chip embedded in the right sneaker, to verify its authenticity and unlock exclusive content.

Step 1.

Unlock your phone


Step 2.

iPhone

Tap the shoe’s tongue with top edge.


Android

Tap with phone’s center.


Step 3.

Check the notification.


Product Authentication Guide


SEVEN EIGHT UNDER X RUDYINDAHOUSE edition includes a digital experience powered by IYK. 

Simply place your smartphone near the NFC chip embedded in the right sneaker, to verify its authenticity and unlock exclusive content.

Step 1.



Step 2.



Step 3.



Unlock your phone.

iPhone

Tap the shoe’s tongue with top edge.


Android

Tap with phone’s center.


Check the notification.





DIGITAL EXPERIENCE POWERED BY IYK


Notice

- Please refrain from cleaning and full washing of the sneakers as they may be deformed; various materials are intricately connected through stitching and adhesives.

- As it is limited edition, returns or exchanges are not possible except in the case of defects.

- By purchasing this product, you agree to these terms and conditions.


Information

- Outer materials: canvas

- Inner material: leather

- Insole material:  OrthoLite 

- Extra showcases: Yes 


KR / CN 
/ JP
US
UK
EUR
2305438
2406539
2507640
2608741
2709842
28010943
290111044





Sales

- Offline pop-up store

EQL Grove Seongsu - 9-23 October 2024

Lotte Duty Free Store Myeongdong 10F: 1 November 2024 - 3 January 2025

- Online store

SEVEN EIGHT UNDER Online store, EQL, Lotte Duty Free Online Store

*Sales will end when the stock at each store is sold out.



PF. KAKAO
78under

CONTACT
1877-5784

ADDRESS
702, 7F B-DONG, 59, SEONGSUIL-RO 8-GIL,
SEONGDONG-GU, SEOUL
BANK INFO
KEBHana Bank 210-910041-84004
HELLO@78UNDER.COM
BUSINESS LICENSE
764-87-01778
MAIL-ORDER LICENSE
2022-서울성동-00121
CHIEF EXECUTIVE OFFICER
SEHGEUN CHOI
CHIEF PRIVACY OFFICER
SEHGEUN CHOI
FOLLOW
COMPANY
WMW, Inc.

Hosting Service Provider ㅣ Imweb Corp.

© Copyrights 2022. Seven Eight Under all rights reserved. The content may not be published, rewritten or redistributed.

PF. KAKAO
78under
CONTACT
1877-5784

ADDRESS
702, 7F B-DONG, 59, SEONGSUIL-RO 8-GIL, SEONGDONG-GU, SEOUL


HELLO@78UNDER.COM

BANK INFO
KEBHana Bank 210-910041-84004

FOLLOW

COMPANY

MAIL-ORDER LICENSE

BUSINESS LICENSE

CHIEF PRIVACY OFFICER

CHIEF EXECUTIVE OFFICER


Hosting Service Provider

Imweb Corp.


© Copyrights 2022. Seven Eight Under all rights reserved.
The content may not be published, rewritten or redistributed.